Make Your Ears Independent
Client: Spotify Germany and France
Agency: Circus-Monks
Role: Senior Creative Art Director
The Challenge:
Parents. Professors. Society.Students are surrounded by voices telling them who to be, what to learn, and where to go. Independence sounds good — but it’s hard to hear your own voice when everyone else is shouting.
The Idea:
If you want independence, start with your ears.We invited students to tune out expectations and take control of what they listen to — a small rebellious act that marks the first step toward real freedom.
Because sometimes, not listening is the most independent thing you can do.
The Approach:
A sharp, culturally adaptable digital campaign built for students in France and Germany, using attitude, humor, and insight to spark instant recognition.︎︎︎SOCIAL MEDIA
︎︎︎OOH
