The Travel Trends Report became a yearly cultural moment — decoding emerging travel behaviors, shifts in mindset, and signals shaping how we’ll move through the world next.
Data, but with attitude.

The Approach:

An annual, editorial-style report designed for both marketers and the general public, balancing credibility with cultural relevance — and launching at strategic moments throughout the year to stay top of mind.

The Execution:

- Creative art direction
- Close collaboration with PR, Comms & external agencies
- Dedicated landing page per edition
- Multi-market rollout with localized adaptations