Summer Visual Identity
Client: Spotify Spain
Agency: Circus - Monks
Role: Senior Creative Art Director
To mark the arrival of summer 2019, a seasonal visual identity was developed for Spotify Spain’s social media channels with the objective of refreshing the brand’s presence and increasing content differentiation.
Following Spotify’s brand guidelines, a vibrant and energetic color palette was selected to ensure consistency with the global brand while allowing for seasonal flexibility. Based on this system, three distinct graphic styles were created to organize and differentiate content such as single and album releases for both national and international artists.
Following Spotify’s brand guidelines, a vibrant and energetic color palette was selected to ensure consistency with the global brand while allowing for seasonal flexibility. Based on this system, three distinct graphic styles were created to organize and differentiate content such as single and album releases for both national and international artists.
The visual strategy aimed to clearly distinguish summer content from the rest of the year, using a more expressive, dynamic, and bold visual language that aligned with the emotional energy of the season. This approach reinforced brand recognition while enhancing clarity, engagement, and scalability across Spotify’s social media ecosystem.
