Agency: Don Buenos Aires
Refer a friend
Agency: Omio Creative Studio
Role: Senior Creative Brand Designer
Overview:
Refer a friend is an offering that allows users and customers to refer Omio to their friends and family thereby creating a channel of low-cost acquisition and retention compared to other marketing channels.Objective:
Our GTM campaign objective was to raise awareness for Refer a Friend and increase engagement, app install and booking volume.The Execution:
We created assetsacross the entire customer funnel - from awareness & education, to consideration & purchase and re-engagement, on our marketing channels and within the product.︎︎︎Visual asset
Branded sticker for Omio’s Refer a Friend campaign, creating a consistent experience
across the full user journey.
︎︎︎Performance Marketing assets
A set of banners was developed in multiple sizes and several languages to support international rollout.
︎︎︎Apple store
︎︎︎CRM
︎︎︎Product
Created assets within the product flow in collaboration with the Product team.
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