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Travel if you dare



Agency: Omio Creative Studio
Role: Senior Creative Art Director - Brand Designer






Objective:

Increase brand awareness and consideration in Germany & the UK through a bold, always-on brand presence.





The idea:

Travel isn’t always smooth — and that’s what makes it memorable. The campaign celebrates the twists, turns, and unexpected moments that turn trips into real adventures. From leaving your comfort zone to embracing the imperfect, Omio empowers travelers to choose the familiar or dare to go further.


Results:

+63% impressions — Germany
+62% impressions — UK
Direct uplift in web traffic and app installs
Over-delivered on reach and efficiency benchmarks






︎︎︎TVC







︎︎︎OOH







︎︎︎DISPLAY BANNERS







︎︎︎SHOOTING







︎︎︎APP STORE











︎︎︎SOCIAL  MEDIA