In Argentina, asking for miracles is part of everyday life: people pray, light candles, and carry saint cards. Based on this insight, we developed a campaign to invite people to become organ donors: instead of asking for miracles from above, we encouraged them to make them happen here on earth.

To give the project authenticity and impact, we invited a renowned religious painter who has created works for the Pope to design the cards, blending tradition with a powerful message: turning faith into tangible action—donating organs and saving lives.
The campaign extended to a direct activation in the subway, distributing the cards to commuters, generating interaction, reflection, and immediate awareness.

The result was a culturally relevant, emotional, and transformative communication, turning a daily act of faith into a real and tangible call to action.

Sometimes not even God can do what you can.